Kurkure is a brand of corn puffs, developed and produced by Pepsico India, the Indian division of PepsiCo. Named after the Hindi word for “crunchy”, the snack was developed entirely in India. The snack comes in numerous spicy flavours like Masala Munch, Green Chutney, Chilli Chatka and Tamatar Hydrabadi Style, Xtreme Electric Nimbu and Xtreme Risky Chilli.